So you know how I said this blog will only deal with how I manage through my ethical fashion journey and that I would only show you my DIYs and etc.? Well this story recently emerged and I think it's important I cover it. You may have heard about this recently: the photo above is (supposedly) the tag a Primark customer found in the £10 dress she purchased in the store (source). 

After this story came up, another Primark customer came forward with a similar label found in a top last year.

Obviously we need to give Primark the benefit of the doubt  since there is no tangible proof this was done in their factories (it could have been stitched after the dress & the top left the factory), but considering their overseas labour history, it does not sound good for the brand...

These shoes are my second purchase. I immediately fell in love with them and I always wanted to have lucite heels! They are quite bright but they're sandals hence meant to be worn in summer! And in summer color is key, at least to me! 

Since before starting this blog, I've been obsessed with getting myself some dungarees for the summer. They're so comfy and laid back and you don't need to do too much thinking about how you'll wear them. Because ain't nobody got time for that when it's 34°C outside (it was here in France/Geneva 2 weekends ago) In other terms, PERFECT!

My name is Julia and I'm a 22 years old business student (soon graduate!) in the UK. Although, now I moved back to France (oh yeah I'm French by the way!) for the summer and currently look for a job in London for next year!

So let me tell you why I started this blog. 

You see, as a fashion lover, for my final year dissertation last year I had to choose something fashion-related – yes because, the more interest you have in the topic, the less procrastinating you will do. Supposedly. So I chose the topic of Corporate Social Responsibility in the Clothing Industry (well yeah, being a business student it had to relate to what I studied during my Bachelor degree too). Researching this topic opened my eyes to all the opportunities the fashion industry had at hand to manufacture clothes in a more responsible way, yet few brands initiate change. Producing ethically would most likely mean increasing the end price of the merchandise (considering workers' wages would have to be increased too) yet in this era of fast fashion, it seems most likely that only a small number of consumers would choose to pay more for ethically-made clothing. Even if the prices are not necessarily dramatically expensive. By the way, by ethically-made I mean made in a way that respects workers' rights and offers them fair treatment and wages, and/or that respects the environment in the processes it uses to produce clothes.